A PLAN with PERSISTENCE, BELIEF, and NEVER GIVING UP

A Plan with Persistence, Belief, and Never Giving Up

To many of us things don’t come by easily as we dream of. We create images of how we want things to be, however things turn out differently. We have to plan it build it and make

the best out of ever steps and obstacles that are placed before us. I am sharing an experience of a gentleman who refused to give up by all means.

When ask: When did you first find out this is what you wanted to do? This was his experience:

“In all honesty this isn’t what I want to do. It’s what I know how to do. My generation was raised in the belief that you should major on one thing and bank your life on that one learned trade. I didn’t have the luxury of having college paid for, and I wasn’t able to go away and dorm. I tried Community College, even though I didn’t graduate, however I did learn enough business. I am doing this because the restaurant business is what I know. I’ve been working in restaurants from my teenage years. I’ve ran multimillion dollar kitchens. Do I want to be in a kitchen for the rest of my life, no. I am a business minded individual. When I see food I don’t see food I see numbers. I see what I can profit. I do plan to run a fast casual food empire. Everything starts from something and this is just the beginning. What I really want to do is have the time to do whatever I want whenever I want. I want freedom, financial freedom. This is a stepping stone to that freedom.





Believe it or not this goal was pursued because of the Covid-19 pandemic. I have always worked unbelievable hours in a kitchen. In the industry this was considered normal. From my teens to my 30’s I worked 60-70 hours a week and thought absolutely nothing of it. Then Covid-19 happened, Restaurants closed and suddenly there were no jobs. Companies I put on hours for just kicked employees to the curb. For the first time in a long time I had free time. I collected unemployment and I was able to see what it was like to actually wake up and not run to public transportation into a job. To be honest, I had no clue what to do. I realized I didn’t have any hobbies and that all there was to me was being a chef and running a kitchen. I felt like a kid trying to figure out what I actually am. What I did learn was that I was a slave for the money. There wasn’t anything else to me but the hustle of the restaurant industry. How boring I actually was. The main hobby I picked up, was reading again. I have read 38 books this year. All self- improvement books. All books from people that are already wealthy. These books inspired me. I started to write business plans. However it was not the actual concept that got me started. At first I wanted to do chicken and waffles. Found out it would be pretty difficult, but I didn’t want to quit. I moved on to the next thing and the next thing after which turned out to be “Papa Pernil”. This was doable so I went with it. Point is, it wasn’t the one goal I wanted achieve, it was one of many ideas. I will still attempt the other ones, but you have to get a foot in the door somehow.


Of all the things that influenced me to cook, it was the money I was after. My dad always told me to get a city job and pursue the pension. A starting rate as a chef is actually more money annually than most city jobs. I couldn’t see myself passing up the extra money. Was it a wise choice? No. I don’t work for money now, I don’t work for a raise. I am completely content with what I have. It isn’t much, but I am not suffering nor starving. I am content. That is a big trick to happiness. Realizing you have what you needed all along. All my life I wished to be rich. I finally sat back and realized that I am very rich. I am rich in health, I am rich with family, and loved ones. What I want is to be wealthy, not rich. Rich is enough to live happily when you look at what being rich really means. I am grateful for my support system and who I have in my life. I am grateful for my health. I am also grateful for all the trials and tribulations I have experienced. They have made me who I am today. Rich with experience, health, and love.

The first time I ever cooked was at a White Castle as a teenager. Flipping burgers is easy and anyone can do it. I worked with a few of my childhood friends and it wasn’t a bad job. I was good at it. From there the experience became much more. I had the luxury of cooking for a top chef and a bunch of celebrities which opened up many doors for my culinary career. The rest is history.

What I love the most about this whole experience is the boundaries I have crossed within myself. Starting a business isn’t easy when you don’t have any idea where to start from. There’s many times where you hit closed doors after closed doors. There’s many moments when you want to throw in the towel. This experience had built me to be able to handle whatever comes my way. There is not a NO, I will accept. I will try to make it happen by any means necessary. Where there’s a will there is a way.



I plan to take this to the other planets. This world is changing day by day. The best thing we can do is adapt and continue to prosper. I will make this company international. I will make it public. We will adapt to the world as it changes and we will on the right foot to pivot when it is needed. I know it seems like a lot but you can only accomplish what you think is possible. And let me tell you, everything and anything is possible, as long as you put your mind to it.

The time that this business takes from me is absolutely worth it. Compared to the time I was giving other companies, the time I put here is worth more because I am building my dream and not someone else’s. I refuse to ever work the amount of hours I used to work for anyone other than for myself. All this time I put in now will be paid ten- fold in a few years. Trust the process!

If I could change anything about this, I wouldn’t. Everything, every step, every obstacle that I have crossed, has happened for a reason. All these experiences have made me faster, better, and stronger. To change anything would be robbing me of wisdom. I believe I’m on the right path and exactly where I need to be.

My advice to anyone and everyone that asks, is to never become too focused on one plan. It’s okay to be a jack of all trades if you can execute each trade efficiently. Have options, don’t focus on one source of income. Do everything you want to do, not just one thing.”


You can follow Rob V. on Instagram @papapernilsocial, where you can view more of his delicious dishes.



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